Investment Philosophy

We believe in doing our own research and analysis. It’s what we’ve done since day one.

At Connors, we are long-term investors – chiefly equity investors.
We are not market timers, nor do we chase performance. While anticipating market moods makes for interesting daily reading, we believe, based on over 40 years of experience, that it is not an ideal approach to investing.

We believe in active equity management to create the right solutions.

We believe common stocks will continue to produce excellent returns over the long term, outpacing other alternatives.  We believe in emphasizing common stocks where possible, but also in using a number of techniques to reduce risk, such as options.

We believe that good investment results can be achieved within the framework of acceptable risk.

We believe in doing our own research and analysis. It’s what we’ve done since day one.

We believe in taking our obligations in all these regards seriously.

Peter J. Connors, CFA, President